Conversions
Feed Meta the conversions that matter
Stop optimizing for form fills. Report qualified leads and closed deals to Meta automatically and let the algorithm find more buyers.
Why it matters
What conversions unlocks
Server-side accuracy
Send conversions from your backend — resilient to ad blockers and iOS limits.
Stage-triggered events
Fire a conversion when a lead reaches any pipeline stage you choose.
Retry + backfill
Failed events retry automatically; backfill history in a click.
Reconciliation
See exactly what was sent, accepted, and matched.
How it works
Live in four steps
- 1
Connect your pixel
Link your Meta dataset and pixel.
- 2
Map stages to events
Choose which stages fire which conversions.
- 3
Sell
Conversions report to Meta as deals progress.
- 4
Scale
Meta optimizes ads toward real revenue.
What's included
- Server-side CAPI
- Stage triggers
- Auto-retry
- Backfill
- Reconciliation
Use cases
Teams that rely on this
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